About us

How we became the cure for boring socks

Sock Doctor was born during a crisis, a pandemic of boring socks. Everywhere we looked, we just saw black, navy, khaki socks. We were afraid. We knew we had to do something.

So we did what any concerned citizens would do, we created a range designed to beat boring. To test our cure, we called in a group of our highly qualified friends (yes, actual doctors).

One glance at the designs and they were hooked. One pulled out his phone and excitedly started snapping photos. He already had a list of patients who needed these.

Another started pulling at his hair and repeatedly exclaiming “This. Is. PERFECT!” Three of them were in such haste to try them on that they ripped their black socks off.

Once they regained composure, we compiled everyone's thoughts. Nine out of ten agreed, Sock Doctor was the ultimate remedy for dull feet. We don’t talk about the tenth.

Made using the finest combed cotton, and designed for those with a zest for life, boring never stood a chance."